Marketing and Communications

The Marketing and Communications team at Primark is responsible for crafting and executing innovative digital and visual campaigns that highlight the brand's commitment to affordable fashion and sustainability. They work collaboratively to manage and optimize marketing strategies across multiple channels, ensuring strong engagement with customers and alignment with Primark's mission of making sustainable fashion accessible. This team plays a crucial role in promoting Primark’s initiatives, enhancing brand visibility, and driving customer loyalty through creative storytelling and impactful communication.