Salem L. is a seasoned professional with extensive experience in leadership roles, having founded and directed both Muja and Data Organica since 2024 and 2018, respectively, focusing on innovative market research and unlocking human insights. Salem also serves as an Adjunct Faculty member at Rutgers University's Business School Executive Education since 2014, delivering Mini-MBA courses to multinational corporations on various marketing disciplines. Previous roles include General Manager at MedicalDirector, Head of Data at Ogilvy Australia, and Digital Director at Saatchi & Saatchi, among others. Salem holds a Bachelor of Science degree in Chemistry and Business Management from The University of Salford, earned between 1996 and 1999.
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