PDi
Allan Ray Gabriel is an experienced professional in ad operations and programmatic trading, currently serving as the Director of Ad Operations and Reporting at PDi since March 2022, after a successful tenure as Senior Programmatic Manager at MiQ. With a robust background in managing high-revenue programmatic mobile campaigns and overseeing a range of digital media initiatives, Allan has consistently driven results for top-tier clients, handling significant budgets and enhancing operational efficiency. Previous roles include Media Campaign Manager at Cognizant, where Allan managed numerous ad campaigns across North America, and Campaign Manager at Wideout Workforces, Inc., where innovative solutions were implemented for YouTube masthead campaigns. Allan holds an MBA from De La Salle University and a Bachelor of Fine Arts in Industrial Design from the University of Santo Tomas.
This person is not in any teams
PDi
Through a DSP-agnostic strategy, and the buying power of an internal trading desk, campaign performance is evaluated on a holistic basis using custom algorithms – in conjunction with years of historical learnings – to make key optimizations to support any KPI. Our custom-built AI technology is enriched with marketing science best practices to support campaign execution and testing across more than 15 of the world’s leading DSPs. Deep dive into campaign insights, recommendations, and optimizations in our holistic Primer Reporting Hub. Our backbone is a proprietary data lake that is created as a unified data set, pliable in deployment across mediums and DSPs. It's rooted in offline, cookieless data, and as such, we’re able to generate key insights for campaign planning and execution. With objective data, analytics, and planning, we plan from your audience and marketing objective(s) instead of being beholden to the limitations of individual data sets and platforms.