PDi
Jeffrey Anderson is an accomplished professional with extensive experience in sales and leadership roles within the technology and digital marketing sectors. As the Founder and CEO of PrimeDatalytics Inc. since April 2018, Jeffrey has demonstrated entrepreneurial expertise. Prior to this, significant contributions were made at AcuityAds Inc. from August 2012 to April 2018, where Jeffrey successfully built a high-performing sales team and achieved over 600% sales growth in the first year, establishing Acuity as a leader in programmatic advertising. Additional leadership roles include VP Digital Sales at CanSport Digital Network and various positions at Microsoft, Aol Canada, Canwest, and Pattison Outdoor. Jeffrey holds an Honors Bachelor of Commerce degree in Business Management from the University of Windsor, earned between 1993 and 1996.
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PDi
Through a DSP-agnostic strategy, and the buying power of an internal trading desk, campaign performance is evaluated on a holistic basis using custom algorithms – in conjunction with years of historical learnings – to make key optimizations to support any KPI. Our custom-built AI technology is enriched with marketing science best practices to support campaign execution and testing across more than 15 of the world’s leading DSPs. Deep dive into campaign insights, recommendations, and optimizations in our holistic Primer Reporting Hub. Our backbone is a proprietary data lake that is created as a unified data set, pliable in deployment across mediums and DSPs. It's rooted in offline, cookieless data, and as such, we’re able to generate key insights for campaign planning and execution. With objective data, analytics, and planning, we plan from your audience and marketing objective(s) instead of being beholden to the limitations of individual data sets and platforms.