PDi
Jose Luis Carranza Piraquive is an experienced digital marketing professional specializing in programmatic digital advertising and campaign management. Currently serving as an Ad Operations Specialist at PrimeDatalytics Inc. since November 2021, Jose has previously held key roles including Freelance Digital Media at GDC PRODUCCIONES LTDA., Paid Media Specialist at Tita Media, and Paid Media Senior at iProspect, managing campaigns for notable clients such as Philips, Whirlpool, and various P&G brands across Latin America. With a robust background in optimizing multi-channel advertising efforts on platforms like Facebook, Instagram, Google AdWords, and YouTube, Jose also has experience in team management and budget control. Jose holds a Bachelor of Business Administration from Pontificia Universidad Javeriana and a degree in Marketing Research and Analytics from Centennial College.
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PDi
Through a DSP-agnostic strategy, and the buying power of an internal trading desk, campaign performance is evaluated on a holistic basis using custom algorithms – in conjunction with years of historical learnings – to make key optimizations to support any KPI. Our custom-built AI technology is enriched with marketing science best practices to support campaign execution and testing across more than 15 of the world’s leading DSPs. Deep dive into campaign insights, recommendations, and optimizations in our holistic Primer Reporting Hub. Our backbone is a proprietary data lake that is created as a unified data set, pliable in deployment across mediums and DSPs. It's rooted in offline, cookieless data, and as such, we’re able to generate key insights for campaign planning and execution. With objective data, analytics, and planning, we plan from your audience and marketing objective(s) instead of being beholden to the limitations of individual data sets and platforms.