Prime Design has been the industry’s ergonomic leader since 1992, when we first introduced the concept of an ergonomic ladder rack. Based in West Saint Paul, MN, Prime Design is the leading innovator of ladder storage solutions for fleet vehicles. When loading a ladder, these solutions help reduce back and muscle strain while keeping feet safely on the ground.

Our design philosophy starts with the worker – how can we make the job safer, easier and more comfortable for the human body? We firmly believe that a product’s design and how it impacts the user is every bit as important as the quality of materials and construction.

All Prime Design products feature patented designs that greatly reduce operator stress and fatigue, reduce the risk of work-related injuries, and increase worker productivity.

Telecommunication workers, insurance estimators, general contractors, and other vehicle-based occupations rely on Prime Design to improve productivity and reduce Workers’ Compensation claims. For more information, please visit our products page. Or, to learn about the additional brands owned by Prime Design’s parent company, Safe Fleet, visit www.safefleet.net.

Electric Vehicles

Prime Design - A Safe Fleet Brand

Avi Levi

David Ayala

Ryan Fritsch

John Pierce

Gary Viall

John Huntzinger

Rodney Phillips

Charlie Drake

Bill Argeros

Tim Roatch

Rick Hopkins

Scott Blair

Larry Bertrand

Robert Dakin

Jon Busch

Craig Bonham

Matt Lewis

Sales Team

Teams at Prime Design - A Safe Fleet Brand

Sales Team