Tony Meirovitz

Vice President – Ecommerce, Marketing & Customer Experience ➧ B2b & B2c Marketing Strategy ➧ DTC at Prime-Line

Tony Meirovitz currently serves as Vice President of Ecommerce, Marketing, and Customer Experience at Prime-Line Products, where responsibilities include leading digital marketing initiatives and managing ecommerce revenue growth post-acquisition by Great Star Tools USA. Previously, roles held include Director of Ecommerce and Digital Marketing at Top Tier Holdings, where digital strategy was enhanced across multiple platforms, and similar positions at Factory Motor Parts and Jostens, focusing on modernizing online presence and driving market growth. Early career contributions at Upper Deck and Polaris Industries involved establishing ecommerce strategies and enhancing brand reputation. The foundation of Tony Meirovitz's career was built at Thane International, Inc., where the Ecommerce Division was developed, significantly increasing monthly web revenue. Educational qualifications include a Bachelor's degree in Marketing and Speech Communications & Theatre Arts from the University of Minnesota.

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