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Constance Lai

Design Lead at Prime Roots

Constance Lai is an experienced designer and illustrator with a strong passion for branding and creative thinking. Constance has a wealth of experience in the design and media industry, ranging from branding, conceptual advertising, graphic design, digital & UI design, to creative thinking.

Constance began their career in 2013 as an Assistant Project Manager Intern at JACKIE Integrated Marketing Communications, where they assisted in project planning and marketing strategy for the 2013 Children's Arts Festival at New Taipei City. Constance then worked as a Graphic Designer in the Design Department of Wild Fire Entertainment, where they designed the “Top Million Stars” TV Singing Talent Show’s visual effects and developed skills in designing logotypes and typography for the TV programs. In 2015, Constance was Convener and Curator of an exhibition for graduating students in Shih Chien University Communications Design Department at Song Shan Cultural and Creative Park.

In 2016, Constance started their own design business, Constance Lai Design. Constance then worked as an Art Director Intern at Young and Hungry Creative in 2018, before moving to Prime Roots as a Design Lead and Graphic Designer. In 2021, Constance joined Gogoro as a Brand Designer, and is currently working as an International Content Designer at Apple.

Constance Lai received their Bachelor of Fine Arts (BFA) in Communications Design from Shih Chien University in 2015. Constance then went on to pursue a Master of Arts (MA) in Advertising & Branded Media Technology from the Academy of Art University, which they completed in 2018.

Links

Previous companies

Gogoro logo
Grey Group logo

Timeline

  • Design Lead

    September, 2020 - present

  • Graphic Designer

    August, 2018