Cheryl Hayes

SVP, Director of Marketing at PrimeLending

Cheryl Hayes joined PrimeLending in 2012 as Senior Vice President, Director of Marketing to lead all marketing and branding activities for the powerhouse national lender. Since joining the company, Cheryl has positioned the department to pivot toward strategies that help loan officers in the field create authentic, transparent customer connections while leveraging the latest digital tools.

Under her leadership, the department has evolved into a modern marketing operation, adding specialized skills and resources in areas such as digital marketing, SEO, social media, and user experience. Cheryl and her team have a proven track record of producing tangible results for the production team, helping them create value and be more strategic and innovative in how they engage the marketplace.

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Timeline

  • SVP, Director of Marketing

    Current role

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