Danielle Cook

Danielle Cook is a seasoned professional in product management and development within the fashion and design industry, currently serving as Senior Product Manager at PrimeSource Building Products since January 2024. Prior experience includes product management roles at The Michaels Companies, Inc. and Varsity Spirit, where Danielle led cross-functional teams and managed stakeholder relationships to drive product ideation through production while analyzing sales trends. Notable achievements encompass improving workflow processes to reduce development timelines, creating trend directions for annual catalogs, and sourcing innovative materials from both domestic and international partners. Additional experience includes product management at Fossil and assistant design roles for various prestigious brands. Danielle holds a Bachelor's degree in Fashion Design and Psychology from Wayne State University.