Darin Bacha

Darin Bacha currently serves as Vice President of Customer Development and Sales Operations at Primo Brands since December 2023. Previously, Bacha held the position of Director of Sales Development for Mass & Club Channels at BlueTriton Brands from May 2021 to November 2023. Prior experience includes a role as Director of Commercialization, Communication, and Analytics at Nestlé Waters, overseeing integrated commercial planning and retail activation. Bacha has also contributed significantly to growth strategies and brand management in various marketing leadership roles at Nestlé, including managing the MAGGI brand across 13 countries. With a Bachelor's degree in Accounting and Finance from Damascus University, Bacha's career spans over two decades in strategic sales, marketing, and brand development.