Cassidy Morgan

Cassidy Morgan, MBA, is a seasoned marketing professional with extensive experience in strategic planning and program execution across various media platforms. As the Director of Marketing at Primo Water North America since March 2020, Cassidy has demonstrated leadership in managing marketing partnerships and overseeing significant budgets, including a $2.2 million annual budget. Previously, Cassidy served as Marketing Manager for North America at DS Services, where notable achievements included establishing a successful partnership with Costco Services, resulting in substantial customer acquisition, and managing product launches and marketing initiatives. Educational credentials include a Bachelor of Business Administration in Marketing from Auburn University and an MBA from the University of Georgia's Terry College of Business.