Alex Karei

Alex Karei is an accomplished professional with extensive experience in product management and digital marketing, currently serving as Assistant Director of Product Management at Principal Financial Group since March 2017. In this role, Alex leads the Digital Experience (DX) team, focusing on optimizing user experiences and strategizing the growth of the DX function. Prior to this position, Alex held various roles at Principal Financial Group, including Product Manager and Sr. Manager in Digital Marketing. Additionally, Alex has a strong volunteer background, having served in leadership roles at dsmHack and AMA Iowa. Alex's earlier experience includes marketing leadership at Webspec Design and Kuder Career Planning Systems, along with design work at Meredith Corporation and Iowa State University. Alex holds an MBA in Marketing from The University of Iowa Tippie College of Business and a BFA in Graphic Design from Iowa State University.