Fernanda Santiesteban

Fernanda Santiesteban is the Customer Experience Director at Principal Financial Group, with a diverse background in enhancing customer experience and strategic initiatives across multiple organizations. Prior roles include Head of Customer Experience and Strategy at Afore XXI Banorte, Senior Economist and Economic Consulting Lead at Actinver, and Innovation and Development Manager at INFONAVIT, where responsibilities encompassed leading innovation initiatives and evaluating strategic projects. Earlier experience includes advisory roles in significant government entities such as the Secretaría de Comunicaciones y Transportes and the Secretariat of Economy, contributing to regulatory reforms and economic strategies. Fernanda holds an Executive Master in Finance from Esade and an MBA from Thunderbird School of Global Management, along with advanced degrees in public policy and economics from Universidad Iberoamericana.