Jennifer Harmer

Head Of Product Strategy at Principal

Jennifer Harmer has a diverse work experience spanning over two decades. Jennifer has held various roles in companies such as Principal Financial Group, Empower, Lincoln Financial Group, and Vanguard.

Starting from their most recent position, Jennifer currently works as the Head of Product Strategy at Principal Financial Group. In this role, they are responsible for establishing the mid-market product strategy for the retirement business. Jennifer collaborates with senior leaders, subject matter experts, and partners to design and deliver products to the market.

Prior to that, Jennifer worked at Empower as the AVP of Product Development & Management. Jennifer led a team of Product Managers and was responsible for building new products, managing existing lines of business, and driving digital delivery.

Before their time at Empower, Jennifer held multiple roles at Lincoln Financial Group. Jennifer served as the AVP of Customer Experience Strategy for Retirement Plan Services B2B and B2C, where they created and drove strategies for products and solutions provided to participants, plan sponsors, advisors, and consultants. Jennifer also worked as the AVP of RPS Customer Experience Strategy & Development, leading the redesign of participant web experiences and managing a team in an agile environment. Jennifer began their career at Lincoln as a Product Solutions Senior Consultant for Retirement Plan Services and later transitioned to Product & Services, where they ensured the competitiveness of retirement plan products and services.

Jennifer's earlier work experience includes roles at Vanguard, where they served as a Senior Marketing Manager for Advisor Services and a Large Market Institutional Sales Support Manager. Jennifer also worked as the Participant Education Marketing & Strategy Leader and an Institutional Sales RFP Supervisor. Jennifer started their career at Vanguard as an Institutional Sales RFP Specialist and a RPS Communication Specialist.

Through their roles, Jennifer has gained significant expertise in product strategy, development, management, customer experience, marketing, and sales support. Jennifer has demonstrated a track record of delivering impactful solutions and driving positive outcomes.

Jennifer Harmer holds a Bachelor of Science degree in Marketing and Communications from West Chester University of Pennsylvania. In addition to their degree, they have also completed certifications such as the Series 6 and Series 63 from FINRA, although the specific dates of obtaining these certifications are not provided.

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