Katie Babcock

Katie Babcock possesses extensive experience in brand and creative operations, currently serving as the Director of Brand and Creative Operations at Principal Financial Group since February 2013. With a background that includes roles such as Assistant Director of Account Services and Creative Operations, Creative Operations Manager, and Senior Digital Strategist within the same organization, Katie has developed a strong expertise in digital marketing and client development. Previous positions at The Integer Group / TBWA as a Senior Account Executive and at Principal Financial Group as a Digital Marketing Consultant further demonstrate a robust skill set in account management and strategic planning. Katie's educational background includes a Master of Science in Integrated Marketing Communication from Roosevelt University and a Bachelor of Arts in Communication Arts, Print Media, and English from Wartburg College.