Lucia Dini Pereira

Lucia Dini Pereira is an experienced marketing professional currently serving as the Head of Marketing at PRINCIPIA since February 2025, leading teams in communications, media, and product. Prior to this role, Lucia held the position of Anglo Director at SOMOS Educação, overseeing operations for 3,500 students and approximately 150 employees with an annual revenue of R$40 million. As an independent consultant at Pereira Serviços Empresariais LTDA, projects included redesigning billing processes for Globo Pharma Farmacêutica and executing a Go-To-Market strategy for Cambridge University Press. Additionally, Lucia was the owner of Brasil Canadá School from January 2021 to July 2023, where a franchise for Colégio Brasil Canada was successfully implemented. Earlier consulting work involved market entry strategies for Vitamina in Chile. Lucia holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor's degree in Pedagogy from Centro Universitário Senac.