Adrian Pring is an experienced brand strategy professional currently serving as the Director of Brand Consulting and Brand Strategy at Principle, a global brand and implementation consultancy, since June 2021. Prior roles include Strategy Director at Saffron Brand Consultants and Brand Strategist at The Brand Union, where Adrian worked with notable international clients such as HSBC and Sony. Earlier in the career, Adrian held managerial positions at Performa-Elan, focusing on client relationships and communications. Adrian holds an MPhil in Social & Developmental Psychology from the University of Cambridge and a BSc in Psychology from Royal Holloway, University of London.