Principle
Alastair Day has over 20 years of experience in design and product development, currently serving as a Design Manager at Principle Group since 2007. Prior to this role, Alastair held the position of Product Design Manager at Birley Manufacturing from 2005 to 2007 and worked as a Senior Designer at Omega Signs Ltd from 2000 to 2005. Alastair's educational background includes a degree in Industrial Design from The University of Huddersfield, completed between 1997 and 2000.
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Principle
We are built on the principle that powerful, well-implemented brands are instrumental in realising vision and creating growth. We are a leader in brand strategy, experience, design and implementation, with a diverse team of over 700 experts across 23 offices. A unique blend of rigorous thinking, creativity and operational excellence underpins our approach. For thirty-five years, we have partnered with many of the world’s leading brands to drive change and build growth.