Principle
James Greenwood has experience as a Key Account Analyst at Principle since September 2014. Prior to this, James worked as a Research Assistant at the BBC in November-December 2013. James graduated with a Bachelor of Arts in History from the University of Leeds in 2014.
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Principle
We are built on the principle that powerful, well-implemented brands are instrumental in realising vision and creating growth. We are a leader in brand strategy, experience, design and implementation, with a diverse team of over 700 experts across 23 offices. A unique blend of rigorous thinking, creativity and operational excellence underpins our approach. For thirty-five years, we have partnered with many of the world’s leading brands to drive change and build growth.