Maika Beato

Maika Beato has a diverse work experience in various roles within brand and marketing communication. Maika is currently serving as the Head of Brand and Marketing Communication at Prisjakt, where they are responsible for the global Prisjakt brand and its positioning across markets. Prior to this, they worked as a Brand Manager at Prisjakt, leading the development of a new strategic brand platform. Maika also has experience as a Marketing Project Manager at Prisjakt, where they led major yearly marketing activities.

Before joining Prisjakt, Maika worked as the Nordic Communication Manager at Smeg Nordic, where they had overall responsibility for the marketing department. Maika also worked at GodEl i Sverige AB as the Head of Communication & Brand and Head of Customer Development, where they drove the company's repositioning and implemented customer experience and loyalty strategies.

In their earlier career, Maika worked as a CRM Manager at inkClub, where they were responsible for the CRM strategic roadmap and retention channels. Maika also worked at LensOn AB, where they held positions such as Marketing Manager, CRM & CX, and Marketing Operations Manager, overseeing CRM strategies, retention channels, and website development.

Maika started their career as an Online Marketing Specialist at Rebtel and as a Website Manager at Web Guide Partner, where they were responsible for driving traffic and qualified leads through SEO, content marketing, and social media.

Maika Beato's education history is as follows:

From 2001 to 2004, they attended the University of Deusto and obtained a Bachelor of Business Administration (BBA) with a field of study in Business Administration and Management, General.

In 2004, they continued their education at the University of Deusto and completed a Master of Science (MSc) degree in Business Administration and Management, General. This program lasted until 2006.

During their studies at the University of Deusto, they also participated in an international exchange program at Stockholm University in 2006. This program lasted for six months and focused on Business Administration and Management, General.

In 2005, they enrolled in the University of Deusto again and pursued a Master's degree in Marketing/Marketing Management, General. Maika successfully completed this program in 2007.

In 2006, Maika also attended Ceinpro, where they pursued graphic design studies. The details of any specific degree obtained during this period are not provided.

In 2017, they attended Iero Ledarutveckling and studied Leading in Complexity.

Finally, in 2018, they attended Berghs School of Communication and completed a program in Brand and Business Strategy. The specific field of study for this program is not mentioned.