Anuj Sao

Anuj Sao is a seasoned data science professional with extensive experience in leading machine learning initiatives and data-driven product development primarily within the E-commerce and Retail Media sectors. Currently serving as Principal Data Scientist at Prismforce since June 2025, Anuj previously held a similar position at CommerceIQ where innovative solutions were implemented to address complex problems. Notable achievements include the architecture of a Goal-Based Budget and Bid Optimizer for Amazon, development of the "Incrementality" product across major retailers, and advancing model efficiency for real-time streaming advertising at POKKT. Anuj's foundational expertise began with a Bachelor of Technology and Master of Technology in Industrial Engineering and Management from the Indian Institute of Technology, Kharagpur.