Ana Lilia Espinola

Ana Lilia Espinola is a seasoned marketing professional with extensive experience in CRM and trade marketing. Since January 2019, Ana Lilia has worked at Privalia as a Senior CRM Specialist and Senior Marketing Analyst, focusing on analyzing CRM email and mobile app performance, consolidating scoreboards, and generating weekly KPI reports. Previously, Ana Lilia held positions at Grupo Piagui, where responsibilities included executing loyalty program strategies and coordinating product launch events, and at Chocolates Turin, where support was provided for marketing and trade marketing analytics. Early career roles included administrative assistance and sales in retail environments. Ana Lilia holds a degree in Marketing and Advertising from Universidad Mexicana, S.C.