Caitlin Schneider

Caitlin Schneider is an accomplished marketing leader with extensive experience in consumer engagement and brand marketing across multiple industries. Currently serving as Sr. Director of Consumer Engagement at PrizePicks since August 2023, Caitlin previously held roles such as Head of Brand Marketing for the US at air up, where strategic initiatives led to successful market expansion, and Head of Consumer Marketing at Evofem Biosciences, where impactful brand strategies positioned Phexxi as a category leader. Notable achievements include transforming Biofreeze into a top B2C brand at Performance Health and driving global marketing campaigns at Spotify. Caitlin also has a strong foundation in brand marketing from Equinox and experience at PepsiCo that involved re-launching Propel and managing Gatorade's digital strategy. Academic credentials include an MBA and a Master's in Sports Business Management from the University of Central Florida, along with a Bachelor's degree in Marketing from the University of South Florida.