Joe Faretta

Joe Faretta is a seasoned business development professional with extensive experience in the convenience retail and food industries. Currently serving as Regional Business Developer for PFSbrands, Joe is responsible for multiple states including West Virginia, Pennsylvania, New York, New Jersey, Connecticut, Rhode Island, New Hampshire, Maine, and Vermont since June 2025. Prior to this role, Joe was a Mid Atlantic Senior Account Manager at HWY Partners and a Regional Account Manager for Vitamin Well Group, overseeing southern states such as North Carolina and Florida. Joe also held the position of Vice President for the East Region at Sweetwood Smoke & Co., focusing on business development within the convenience wholesaler and retailer sectors from December 2021 to October 2024. Earlier career roles include Account Manager at S&S Food Broker, Inc., and Territory Sales Manager.