Pro Sports Assembly
Laura Dixon is an accomplished leader in the sports business sector, currently serving as the Chief Executive Officer of Pro Sports Assembly since November 2018 and as the Founder of Long Game Ventures since March 2021, where efforts focus on guiding sports business leaders. Previously, Laura held prominent roles including Head of External Relations and Executive Director of Community Responsibility at Spurs Sports & Entertainment, where significant achievements included creating a Corporate Social Responsibility strategy and establishing a $7 million endowment for youth sports programming. Additional experience includes mentorship in the Global Sports Mentoring Program with the U.S. Department of State and co-founding Victor Credo Sports, which provided services to high-profile clients. Laura holds an MBA from Texas McCombs School of Business and a Bachelor of Science from Texas Tech University.
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Pro Sports Assembly
Established in 2019, Pro Sports Assembly (“PRO”) is the association for professional sports organizations and business leaders. PRO organizations future-proof the industry by equipping leaders across tenure, rank and discipline with the relationships and resources necessary to succeed. Members of PRO are inclusive and believe in the power of uniting as a force for good to create a strong, healthy, and fair future for the professional sports industry. MISSION: Unite leaders in professional sports to advance our industry. VISION: The professional sports industry thrives in a culture of accountability, responsibility and meritocracy. PURPOSE: Create a strong, healthy and fair professional sports ecosystem by equipping leaders at all levels with the relationships and resources necessary to succeed. The professional sports industry employs 150,000+ individuals across the US (driving valuations of 500B). This influential workforce contributes economic, cultural and political capital in meaningful ways, but historically it has faced existential threats operating as “billion-dollar lemonade stands.” To advance and reach its full potential, our industry must understand how the lack of inclusive collaboration on industry-wide issues such as leadership development and public policy creates unnecessary vulnerabilities. As the industry matures, modernizes, and integrates with other industries, systems and economies PRO relies on member-driven leadership to provide executives across sport, geography, tenures, ranks, and disciplines a forum to safeguard, strengthen and protect their organizations and the industry. If you work in pro sports, you want to work for a PRO organization. This means your team, league, union, or venue invests in inclusive talent development to make the business more resilient through practices that support a strong, healthy, and fair future for the pro sports industry. #MemberLed #MemberDriven