Pro Sports Assembly
Theresa Tran is an experienced marketing and communications professional currently serving as a Partner at ICNCLST/, leading the culture-focused soccer consultancy OFFSIDE, which aims to integrate soccer into North America ahead of the 2026 FIFA World Cup™. As the founder of THE OFFENSE, a global boutique consultancy specializing in marketing, communications, and strategic partnerships, Theresa has a strong background in media, sports, and culture. Additional roles include Founding Board Member of Pro Sports Assembly, Board Member at Sneakersnstuff, and advisory positions for Queens Gaming Collective and Religion of Sports. With previous experience at The Players' Tribune, PELÉ, The New York Cosmos, and Nike, Theresa Tran has consistently demonstrated leadership in advancing diversity, engagement, and innovative storytelling across various sectors. Educated with a BS in Marketing and International Business from Portland State University, Theresa Tran continues to influence the sports and entertainment industries.
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Pro Sports Assembly
Established in 2019, Pro Sports Assembly (“PRO”) is the association for professional sports organizations and business leaders. PRO organizations future-proof the industry by equipping leaders across tenure, rank and discipline with the relationships and resources necessary to succeed. Members of PRO are inclusive and believe in the power of uniting as a force for good to create a strong, healthy, and fair future for the professional sports industry. MISSION: Unite leaders in professional sports to advance our industry. VISION: The professional sports industry thrives in a culture of accountability, responsibility and meritocracy. PURPOSE: Create a strong, healthy and fair professional sports ecosystem by equipping leaders at all levels with the relationships and resources necessary to succeed. The professional sports industry employs 150,000+ individuals across the US (driving valuations of 500B). This influential workforce contributes economic, cultural and political capital in meaningful ways, but historically it has faced existential threats operating as “billion-dollar lemonade stands.” To advance and reach its full potential, our industry must understand how the lack of inclusive collaboration on industry-wide issues such as leadership development and public policy creates unnecessary vulnerabilities. As the industry matures, modernizes, and integrates with other industries, systems and economies PRO relies on member-driven leadership to provide executives across sport, geography, tenures, ranks, and disciplines a forum to safeguard, strengthen and protect their organizations and the industry. If you work in pro sports, you want to work for a PRO organization. This means your team, league, union, or venue invests in inclusive talent development to make the business more resilient through practices that support a strong, healthy, and fair future for the pro sports industry. #MemberLed #MemberDriven