Kyle Minerley

Kyle Minerley is an experienced marketing professional currently serving as the Director of Growth Marketing (Acquisition Lead) at Probably Genetic since June 2024, where strategic leadership focuses on direct-to-consumer growth and patient acquisition initiatives. Prior to this role, Minerley was the Director of Growth Marketing & Customer Acquisition at Akili, contributing to the launch of the EndeavorOTC product aimed at ADHD treatment. As the Director of Customer Acquisition at FCP Euro, Minerley developed marketing strategies, while previous positions at Rebel Interactive Group involved senior roles in advertising, search, and analytics. Additionally, as COO and Co-Founder of Throne Technologies, Minerley specialized in programmatic advertising. Minerley holds a Bachelor of Arts degree in English Language and Literature from SUNY Geneseo.