Probe Research (Canada)
Erin Dagbjört Jonasson is a seasoned professional in qualitative research and anthropology, currently serving as Senior Qualitative Research Lead at Probe Research Inc. since November 2022. Prior roles include Director Strategist at Human Branding Inc. and various positions at Idea Couture Inc., where significant contributions were made as both a Senior and Resident Anthropologist, utilizing ethnography and design research to identify client needs across multiple industries. Earlier experience encompasses roles at InterGroup Consultants, focusing on resource development, as well as Ipsos, where coordination of major projects was managed. Erin's foundational experience in academia includes work as a Research & Teaching Assistant at the University of Manitoba, coupled with an MA and Bachelor’s degree in Anthropology and Sociology from the same institution.
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