Maria Tofowomo, MBA

Lifecycle Marketing Manager at ProcedureFlow

Maria Tofowomo, MBA, has a diverse range of work experience in marketing and brand support roles. Maria most recently worked as a Marketing Specialist at ProcedureFlow starting in December 2022. Prior to that, they were a Partner Manager - Velocity, North America at Xerox from November 2021 to December 2022.

Before joining Xerox, Maria worked as a Marketing Coordinator at Ganong Bros., Limited from November 2020 to October 2021. Maria also gained experience as a Strategic Marketing Specialist at Flint Business Acceleration Inc. from July 2020 to September 2020, where they provided strategic marketing and brand support for clients across different industries. Maria successfully developed a marketing strategy for a virtual certification program that led to the client being awarded a grant. Additionally, they delivered a beta launch playbook for a new territory for a pet app account.

Maria's earlier experience includes working as a Brand Specialist at CrystalReece Media from January 2017 to September 2019, where they focused on brand development and management. Prior to that, they served as a Brand Officer at Onestream from March 2013 to May 2016, providing experiential marketing and event support to various brands. Notably, Maria project led the historic welcome event of Pepsico's CEO to Nigeria during their time at Onestream.

Overall, Maria Tofowomo brings a wealth of experience in marketing and brand support roles to their current position as a Marketing Specialist.

Maria Tofowomo holds an MBA from the University of New Brunswick, which they obtained from 2019 to 2020. Their focus during their MBA studies was in Business Development & Professional Selling. Prior to their MBA, they completed an MSc in Media Enterprise from the School of Media and Communication, Pan-Atlantic University in Lagos, Nigeria, from 2009 to 2010. In 2015, Maria obtained an Advanced Certificate in Strategic Brand Management from the London Business School, with a specialization in Marketing. Maria began their education journey by obtaining a Bachelor of Arts (B.A.) in Creative Arts from the University of Lagos, which they completed from 2003 to 2007.

Maria Tofowomo has also obtained additional certifications in various marketing and customer success areas. Maria acquired the Inbound Marketing Certification from HubSpot in June 2023, followed by an Email Marketing certification from HubSpot Academy in November 2022. Additionally, Maria is a Certified Customer Success Manager, obtaining this certification from SuccessHACKER in August 2022.

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Previous companies

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Timeline

  • Lifecycle Marketing Manager

    August 1, 2023 - present

  • Marketing Specialist

    December, 2022

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