Cassidy Maahs

Cassidy Maahs is an accomplished media professional with a strong background in communications design and media planning. Currently serving as a Media Manager at Procter & Gamble since October 2023, Cassidy previously held various roles at Initiative from January 2021 to October 2023, including Manager, Communications Design, Supervisor, Communications Design, and Senior Communications Designer. Prior experience includes positions at Essence as a Media Planner/Buyer and Assistant Media Planner, along with an internship in Media Planning & Buying. Cassidy's career began at Urban Outfitters, where roles included Team Lead and Sales Associate. Cassidy also worked as an Administrative Assistant at Peel Speech Clinic. Educational credentials include a Graduate Certificate in Strategic Relationship Marketing from George Brown College and a Bachelor's Degree in Marketing Management from the University of Guelph.