Hagar Awad

Hagar Awad has extensive experience in analytics and insights, primarily within Procter & Gamble since October 2014, where current roles include Director Analytics & Insights and Media Strategist for the Grooming Category across the Middle East and Africa. Hagar has held various managerial positions within the company, focusing on analytics and insights for baby care and grooming segments, as well as consumer and market knowledge. Prior to this, experience includes a role as a Research Analyst at Nielsen Company. Hagar has pursued an academic path with a Bachelor of Business Administration and a Bachelor of Arts in Psychology from The American University in Cairo, a Master of Arts in Counseling Psychology, and is currently working towards a Master of Science in Mental Health at the University of Birmingham Dubai.