Jason Tan Jing Shen

Sales Director - Local Hyper/super & Small Box (minimart/convenience/homecentre) at Procter & Gamble

Jason Tan Jing Shen has extensive experience in sales and trade marketing, currently serving as Sales Director at Procter & Gamble, where responsibilities include leading the Local Retail Channel and overseeing Go-To-Market reinvention. Previous roles at Procter & Gamble encompassed Senior Manager for Regional Trade Marketing in Malaysia and Singapore, and Head of Malaysia Distributor Operations, where Jason drove business growth and capacity-building plans. As Co-Founder and Executive Director of Little Seed Sdn Bhd, a social enterprise, Jason focused on creative media solutions to address social challenges. Academic background includes a BSc in Applied Psychology and Management Studies from the University of Nottingham.

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