Liliana Silva has extensive experience in the beauty and personal care industry, currently serving as Senior Director of Global Innovation Hair Care at Procter & Gamble, a position held since 1998. Silva leads global innovation programs that integrate research and development, engineering, and regional partnerships to enhance high-quality technologies in Hair Care. Previous roles include directing engineering innovation programs and overseeing technical transformations in Beauty categories, with a strong focus on process design, product reinvention, and technical readiness. Silva began her career in the petrochemical industry with internships at Pequiven in Venezuela, backed by a Bachelor's degree in Chemical Engineering from Universidad de los Andes.
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