Matīss Nitišs

Matīss Nitišs is currently the Country to Market Leader for Beauty Care in the Baltic Region at Procter & Gamble, where they oversee the business and go-to-market strategy for renowned brands such as Old Spice and Head & Shoulders. With over a decade of experience in sales and commercial leadership, Matīss has developed expertise in market strategy, business planning, and team development. Prior to their role at P&G, Matīss managed premium brand portfolios at Electro Trade and held various key account management positions. They are pursuing a Bachelor's degree in Business Administration and Management, with a focus on leveraging their knowledge in the industry.