Philippe De Smit

Philippe De Smit serves as the Global Marketing Director for Clearblue Fertility Innovation at SPD Swiss Precision Diagnostics since July 2024, previously holding the same title at Procter & Gamble from October 2011. With extensive experience in brand development, Philippe successfully pioneered the Laboratoire Cellulaire Richelet beauty supplement brand and led the launch of ZzzQuil, the top sleep aid in France. Philippe has managed notable brands such as Herbal Essences and Vicks, overseeing global marketing strategies that generated significant sales across multiple regions. Philippe's educational background includes a Master's degree in Business Engineering from Solvay Brussels School and a Master of Science in Management from HEC Lausanne, complemented by various international studies in business practices and development economics.