Sreeraj Sahadevan

Performance Marketing Manager at Procter & Gamble

Sreeraj Sahadevan is an experienced Performance Marketing Manager currently with Procter & Gamble since March 2024, previously holding the same title at Branch from February 2022 to March 2024, where Sreeraj executed and optimized various mobile app, web, and affiliate campaigns across multiple regions. Sreeraj's earlier roles include Sr. Associate in Performance Marketing Data Analytics at Symphony Talent, where responsibilities involved analyzing marketing campaigns to optimize efficiency and effectiveness, and as Associate in Digital Media and Analytics, managing employer brand campaigns. Sreeraj also gained experience as a Trainee Business Consultant at TNP Consultants, a Marketing Analyst Associate at the Technology Business Incubator, and a DataOps Intern at ACIS Trivandrum. Academically, Sreeraj holds a Master of Science in Big Data and Business Analytics from ESCP Business School, an MBA in Marketing from Rajagiri Centre for Business Studies, and an Engineer’s Degree in Electronics and Communications Engineering from Cochin University of Science and Technology.

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Berlin, Germany

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Procter & Gamble

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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products  — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.