Maricela Rodriguez

Maricela Rodriguez is an accomplished marketing professional with extensive experience in performance marketing and digital analytics. Currently serving as a Performance Marketing Manager at Amazon since May 2025, Maricela has previously held key positions such as Head of Performance Marketing & Digital Analytics at Banco Sabadell México and Paid Media Manager for Digital Marketing at BBVA. Notably, Maricela contributed to digital sales and the adoption of digital solutions at Scotiabank, where responsibilities included overseeing SEO strategies. Maricela's career also includes roles in digital marketing coordination and consultancy, as well as experience as a Course Facilitator for Google Analytics at Goobec México. Maricela holds a Diplomado in FINTECH and a Licentiate degree in Relaciones Comerciales, and is currently pursuing an MBA at the Instituto Tecnológico Autónomo de México.