Taide Guajardo

Taide Guajardo is the current Chief Brand Officer and Senior Vice President Brand - Europe at Procter & Gamble. Taide has been with the company since January of 1992, taking on the role of Marketing Manager. In this role, they led Blend-a-med toothpaste to market leadership, overtaking Colgate. Taide also led oral care category strategy for Poland, Czech and Slovach republic, Hungary.

Prior to their current role, Taide was the Brand Manager at Procter & Gamble México from January 1990 to December 1992.

Taide Guajardo reports to Loïc Tassel, President – Europe. They work with Christophe Duron - Senior Vice President - Sales, Brand Operations and Digital - Europe, Ranya Shamoon - Senior Vice President, Baby Care Europe, and Valeria Consorte - Vice President, Marketing, Media & Beauty Care Italy.