Taide Guajardo

Taide Guajardo has had an extensive career at Procter & Gamble, starting as a Brand Manager in Mexico in 1990 and working their way up to Chief Brand Officer - Senior Vice President Brand for Europe. With over 30 years of experience, Taide has led marketing teams across various European countries, setting strategic visions, defining standards, and executing innovative communication agendas to drive sales for P&G brands. Taide has a Master's in International Management from Thunderbird School of Global Management and a degree in Marketing from Tecnológico de Monterrey.