Yuliia Vasikovych

Yuliia Vasikovych is a digital marketing professional with extensive experience in programmatic advertising and campaign management. Currently serving as a Digital Campaign Manager at Procter & Gamble since February 2023, Yuliia previously worked as a Growth Marketing Specialist at Shopify, focusing on driving high-value merchants in the EMEA region and optimizing media performance through A/B testing. Yuliia's background includes roles as a Programmatic Account Manager at Publicis Media, where campaign strategies were developed, and as a Programmatic Trader at dentsu international, where brand safety parameters were coordinated and performance insights were communicated. An early career at dentsu international also included a position as a Programmatic Coordinator, responsible for campaign setup across various Demand Side Platforms. Yuliia holds a Bachelor's degree in Marketing from the National University of Kyiv-Mohyla Academy and has pursued further education at Seneca Polytechnic and Sheridan College.