Marta Alonso Espín

Marta Alonso Espín has a diverse work experience in the field of digital marketing. Marta started their career in 2013 as a Community Manager for uniQinu, where they contributed to the development of the online marketing strategy and was responsible for social media and email marketing.

In 2014, Marta worked as an Account Executive Assistant for Orange Advertising Services, where they benchmarked and analyzed online advertising campaigns to gain and engage clients. Marta also optimized display campaigns to achieve higher click-through rates.

Later in 2014, Marta joined Amazon BuyVIP as an Online Marketing Manager, where they focused on new member acquisition through social media actions, affiliate platforms, website promotions, and CRM activities. Marta actively engaged with customers through strategic content creation and optimized subchannels within Amazon's site to meet acquisition goals.

From 2015 to 2018, Marta worked as a Senior Affiliate Manager for Mobusi, by Fibonad. Their responsibilities included campaign management, traffic management, research for quality worldwide traffic, and negotiation with partners to promote campaigns and maximize revenues.

In 2018, Marta joined El Corte Inglés as a Digital E-commerce Merchandiser and later became the Social Media Manager. In their role, they were responsible for the content strategy and media planning of Fashion, Sports, and Beauty campaigns on @elcorteingles social media accounts. Marta developed strategic relationships with brands, suggested campaign improvements, and monitored paid campaign performance. Marta also planned organic and paid actions with various departments and partners.

Most recently, Marta joined Product Hackers in 2021 as a Growth e-commerce Manager, where they currently work.

Marta Alonso Espín has a strong educational background in marketing and analytics. Their education history includes various courses and certifications that have equipped their with the knowledge and skills needed in their field.

In 2009, Marta started their educational journey by pursuing a Bachelor's degree in Business Administration from Universidad Carlos III de Madrid. Marta completed this degree in 2013, specializing in general management and commercial direction.

In 2012, Marta attended Universidad Carlos III de Madrid again, where they completed a course on Community Management, focusing on marketing strategies and engagement on social media platforms.

The following year, in 2013, Marta took a course called "Curso Google Academies" offered by Google in collaboration with the Chamber of Commerce. This course focused on Google Ads and provided their with knowledge and expertise in this area.

In the same year, Marta enrolled in a Master's program offered by Fundación Empresa Universidad de Alicante. This executive program focused on Social Media and Digital Marketing Management. Marta completed the program in 2014.

Also in 2014, Marta completed an intensive course on SEO and SEM positioning offered by Trazos. This course enhanced their skills in organic and paid search engine optimization.

In 2018, Marta pursued further education in the field of digital marketing by enrolling in a Master's program in Digital Marketing Techniques at KSchool. Marta completed this program in 2019, gaining expertise in various digital marketing strategies and practices.

Moving forward to 2020, Marta participated in several online courses offered by Udemy Alumni to expand their knowledge in marketing and analytics. These courses included "Ultimate Google Analytics course + 50 practical examples," "Google Analytics reports and dashboards with Data Studio," and "Learn SQL for Data Analysis with Google Big Query." These courses provided their with practical skills in data analysis and reporting using various tools and techniques.

In 2021, Marta continued their education with Product Hackers Go!, where they completed two courses: "SOLID Growth: Crea Estrategias Growth Imparables" and "Growth con Amplitude," both focusing on marketing strategies and growth tactics.

Finally, in 2021 Marta also completed a course offered by Google Analytics Academy called "Conceptos básicos de Google Tag Manager," which further enhanced their knowledge in using Google Tag Manager to track website events and user interactions.

In addition to their educational background, Marta has obtained various certifications throughout their career. Marta obtained certifications in Google Analytics, Google Tag Manager, and other marketing-related fields from reputable institutions such as Google, Product Hackers Go!, Contentsquare, and Amplitude. These certifications validated their expertise and proficiency in using these tools and platforms.