Ayse Betul Eser

Ayse Betul Eser is an experienced User Acquisition Manager at Product Madness since March 2022, with a strong background in digital marketing for mid-core and hypercasual games. Previously, Eser worked at Netmarble Turkey from August 2017 to April 2022, serving in various roles including Growth Lead and user acquisition specialist, focusing on optimizing digital marketing strategies through data analysis using tools like Google Analytics and Facebook Analytics. Earlier experience includes a role as a Strategist and Content Writer at Turkline, and internships in copywriting at Communique Advertising Agency and New&Old Media. Eser holds a Master's degree in Media and Communications Systems and a Bachelor's degree in Public Relations and Advertising from Beykent University.