Product Madness
Ayse Betul Eser is an experienced User Acquisition Manager at Product Madness since March 2022, with a strong background in digital marketing for mid-core and hypercasual games. Previously, Eser worked at Netmarble Turkey from August 2017 to April 2022, serving in various roles including Growth Lead and user acquisition specialist, focusing on optimizing digital marketing strategies through data analysis using tools like Google Analytics and Facebook Analytics. Earlier experience includes a role as a Strategist and Content Writer at Turkline, and internships in copywriting at Communique Advertising Agency and New&Old Media. Eser holds a Master's degree in Media and Communications Systems and a Bachelor's degree in Public Relations and Advertising from Beykent University.
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Product Madness
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Product Madness burst into life in 2007 as the brainchild of two Stanford Business MBA graduates who possessed an innate love of gaming. Initially, the entrepreneurs developed casual games for Facebook and mobile, before having a ‘light-bulb moment’ in 2009 and refocusing their efforts with laser-guided precision on the exploding social casino genre. They have been bringing world-class social slots to real slots fans ever since.