Product Marketing Alliance
Burton Jones serves as the Product Marketing Lead at Zetron since August 2022, managing global marketing efforts for 13 solutions, focusing on customer feedback, strategic messaging, competitive intelligence, and sales enablement. As a Community Member of the Product Marketing Alliance since May 2021, Burton previously held the role of Product Marketing Manager for Public Sector at Icertis from January 2021 to August 2022, where a breakthrough Customer Lifecycle Management framework was developed. Experiences also include consulting as a Product Marketing Strategy Consultant from 2018 to January 2021, and roles at Apptio, Maptek, LoanTek, nFluence Media, Doyenz, and Weider Nutrition International in various marketing and business development capacities. Academic qualifications include an MBA from Western Washington University and multiple degrees in International Business and Spanish Language from the University of Portland.
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