Smriti Srivastava

Smriti Srivastava is a seasoned professional in product marketing, currently serving as a member of Product Marketing Alliance since May 2023. With extensive experience at Amazon since April 2015, Smriti has held multiple roles, most recently as Senior Product Marketing Manager, focusing on Alexa’s integration across mobile apps and devices, including international expansion in the UK and Germany. Smriti’s background includes developing go-to-market strategies, conducting customer research, and driving engagement for various Alexa-related products in diverse markets such as India and the EU. Previous roles at Amazon also involved marketing management for Beauty categories and the launch of Amazon Pantry in India. Educational credentials include a Post Graduate Diploma in Management from Mudra Institute of Communications, Ahmedabad, and a Bachelor of Arts in Economics from Delhi University. Early career experiences include internships at Info Edge India Ltd and The Energy and Resources Institute.