Jerret Strong

Headquartered in Colo., the Professional Bull Riders, Inc. was created in 1992 when a group of 20 visionary bull riders broke away from the traditional rodeo scene seeking mainstream attention for the sport of professional bull riding. They felt that, as the most popular event at a rodeo, bull riding deserved to be in the limelight and could easilystand alone. Each rider invested a hard-earned $1,000, a few of them borrowing from family and friends, to start the PBR.