Ryan McCarthy

Director Of Live Event Marketing at Professional Bull Riders, LLC

Ryan McCarthy currently serves as the Director of Live Event Marketing at Professional Bull Riders, a position held since June 2024. Prior experience includes roles as Vice President of Marketing and Sales at Base Entertainment and Director of Marketing at the Official ASM Global-Denny Sanford PREMIER Center. McCarthy has also held senior positions in various organizations, including Vice President of Event Development at Top Rank Boxing and Corporate Director of Entertainment Marketing at MGM Resorts International. A career in marketing began with roles such as Sr. Promotions Manager at VEE Corporation and Marketing Manager at Kemper Arena. Ryan McCarthy holds a Bachelor of Science degree in Sports Administration from The University of Tennessee at Chattanooga.

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Professional Bull Riders, LLC

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Headquartered in Colo., the Professional Bull Riders, Inc. was created in 1992 when a group of 20 visionary bull riders broke away from the traditional rodeo scene seeking mainstream attention for the sport of professional bull riding. They felt that, as the most popular event at a rodeo, bull riding deserved to be in the limelight and could easilystand alone. Each rider invested a hard-earned $1,000, a few of them borrowing from family and friends, to start the PBR.


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