Darren Russell

Darren Russell is an experienced marketing professional specializing in combat sports. Currently serving as the International Director of Marketing, Digital and Content at the Professional Fighters League since January 2024, Darren also holds the position of Founder at SOCIALDR, a global digital and content creation agency established in February 2021 that caters to high-profile clients including Khabib Nurmagomedov and Bellator. Previous roles include Head of Digital Marketing at Kingpyn, Director of Marketing at Eagle FC, and Director of Communications at both Final Fight Championship and BOXXER. Darren's career also encompasses a strong background in business development and communication within the sports industry, along with essential experience in operational roles at The GEO Group UK Ltd. Educationally, Darren completed GCSEs at Birkdale High School and attended Farnborough Road Junior School.