Proficio
Richard Kafoněk has a diverse work experience spanning over a decade. Richard is currently working as a B2B Strategy Director at PROFICIO since September 2021. Prior to this, Richard held the position of Partner and managing director at MARKETINGOVÁ KANCELÁŘ.CZ, s.r.o. from September 2006 to December 2021, where they provided marketing and business consulting services mainly for B2B companies. Their responsibilities included developing business strategies, marketing plans, brand development, website development, and graphic design.
Richard also served as a Volunteer Manager at Choirchestra Brno, z.s. from 2010 to October 2019 and worked as a Business Development Consultant at Bee Unity, s.r.o. from 2012 to December 2015. In addition, they gained experience as a University Tutor at Mendel University in Brno from September 2010 to August 2013, where they tutored subjects such as Managerial Skills and HR as part of their doctoral studies and also conducted research and tutored a group of Mendelu students in Nicaragua in February 2012.
Richard Kafoněk began their education in 2004 at Mendel University in Brno, where they pursued a Bachelor's degree in Economics and Management. Richard continued their studies at the same university and completed a Master's degree in the same field. Richard Kafoněk excelled in their academic journey, leading him to undertake a PhD in Economics and Management, which they successfully obtained in 2018.
In 2009, Richard Kafoněk had a brief educational experience at Université Côte d'Azur, where they focused on the field of Management. Although no degree name was provided for this particular program, it provided him with additional knowledge and exposure in their chosen field of study.
Proficio
We are the Proficio Group. And we like to connect. For ten years we have been successfully building a direct link between marketing and business. We are now building a bridge between the DACH and CEE regions. As a group of three companies, we provide marketing and consulting services using cutting-edge technology. We take care of our clients' strategic development in the areas of brand and performance - from high-level marketing strategies to specific tactics. Thus, we can help with everything from BI, video campaigns and creative to product comparisons, PPC and RTB campaigns to social media management, emailing or SEO. We work with PORTA, the studio we've owned since 2020, on great websites. Thanks to Databy, another company in our portfolio, we can also focus on precise work with data and constant testing of the latest methods and tools. We are a certified Sklik agency, one of Google's key agencies, a Facebook Marketing Partner and certified specialists on Zboží.cz and Heureka.