Alicia Holt

Alicia Holt currently serves as the Director of Marketing Strategy at Progressive Insurance, a position held since September 2023. Prior to this role, Alicia worked at Frederick Wildman & Sons, first as Marketing Director of Consumer Brands and previously as Sr. Brand Manager. Alicia has extensive experience in brand management, including significant tenure at Mars, where responsibilities included overall management of the Tasty Bite brand, leading advertising campaigns, and collaborating with global teams. Earlier career roles include Associate Brand Manager positions at Pinnacle Foods Group LLC and Church and Dwight, as well as a marketing internship at GlaxoSmithKline. Alicia Holt holds an MBA in Business from Penn State University, earned between 2007 and 2009.