João de Sousa Aroso has been working in the digital advertising and technology industry since 2009. João has held several positions, including Founder & CEO of DUE, S.A. from 2009-2013, Executive Board Member of Páginas Amarelas from 2013-2016, Non Executive Director of proGrow S.A. from 2016-2017, Founder & CEO of Leadzai from 2017-2019, and Non Executive Director of Oscar from 2019-2022. João is currently a Board Member of Siinda, a leading European based non-profit association. Throughout their career, they have been responsible for product definition, strategic planning, venture capital, and shareholder relationship. João has also achieved steady year-over-year growth of over 100% in multiple roles.
João de Sousa Aroso has an extensive education history. João attended the Deutsche Schule zu Porto (Oporto German School) from 1991 to 2005 and obtained a High School degree. In 2009, they obtained a Bachelor of Science (BSc) in Economics from The London School of Economics and Political Science (LSE). João also attended The Wharton School in 2017 and obtained a Professional Education in Business Strategy from Wharton: Competitive Advantage. Most recently, in 2021, they attended Esade and obtained a Professional Education in Moonshot Thinking for Entrepreneurs. Additionally, they hold a CMMI certification from the Software Engineering Institute at Carnegie Mellon University.
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